Which Telephony Platform
Should You Sell?
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Don’t put all your eggs in the same basket. Diversify to win.
You are probably already selling a well-known brand like Cisco BroadWorks or Avaya or Mitel and you have probably lost business opportunities because your price was too high or your competitor was able to turn around quickly and adapt their solution to meet the customer’s special needs.
You probably wished that you had another offering to beat your emerging competitors. There is no system that can meet all needs. The best strategy is “Diversify to Win”.
What if you can find a system that adds value to your current well-known brand while offering a standalone alternative when needed? It would be the best of both worlds: Enhance the features of your existing brand or replace it to compete against newer technologies.
How to Select the Best Telephony Platform?
You should look for a platform that will enable you to develop longer, more profitable relationships with your customers that increase your profit margins. Here are the most important features to look for when shopping for a telephony platform to resell.
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