A New Communication Era for Real Estate Agencies
The real estate sector, like other service businesses, has always relied on direct contact with people. If in the past, the relationship between a real estate agent and clients was almost exclusively by telephone and/or by appointment at the agency, this is no longer the case today. Indeed, the rhythms of today’s professional life force us to optimize our time and actions, including communications.
A New Real Estate Communication Era
The Internet has totally revolutionized the way of communicating, and it continues to do so, giving us the possibility to connect with people, wherever they are, without limits of time and space.
Taking advantage of the new digital communications technologies is very important, and choosing the channel that best suits you is just as important. SMS is a highly growing communication tool at the heart of the commercial strategies of many companies. The feeling that sending short text messages is replaced with new instant messaging systems, is definitely false.
Sending advertising SMS offers many benefits when promoting your business. But to get the best result, you need to know its features, its potential and avoid certain mistakes. Only in this way will you develop the best strategy for your goals.
Communicating is a real estate agent’s prerogative. Doing it the right way and differentiating yourself from other brands by using real estate SMS marketing is a great opportunity to ease your work and satisfy your customers.
What is Real Estate SMS Marketing?
In general, SMS marketing means all promotional and advertising actions that are carried out through the use of text messages sent to mobile devices (smartphones, tablets, netbooks, etc...).
The sending of SMS informs customers about current offers and products. In the real estate sector, the use of advertising SMS is an activity that requires constant updating. It informs customers and potential buyers about opportunities in the local real estate market. It is undoubtedly one of the main real estate marketing strategies that an agency should implement.
In summary, here’s what you can communicate in real time with an SMS:
- Acquisition of a new real estate property
- Discount on old real estate listings
- Updates and news on your website
- Appointment reminders
- Events organized by your real estate agency (for example an Open House).
Of course, these are just a few examples of SMS real estate marketing.The possibilities are numerous and may include anything to promote your business and grow your revenues. Send different texts that convey a unique message: that you are a professional, always ready and attentive to the requirements of your customers.
Mistakes to Avoid in Real Estate SMS Marketing
The perfect promotional action does not exist and you can always improve, but knowing in advance what not to do can help you avoid mistakes. Here is what you should never do when communicating by SMS with your clients:
- Too frequent messages
- Wrong timing of sending
- Sending the same SMS several times
- Messages too focused on sales
- Messages with spelling mistakes
The SMS is a direct and immediate communication tool, but the same does not apply to the results it produces. This means that, like all marketing initiatives, you have to give yourself some time to create a database of contacts and to actively involve them, before you can start receiving positive feedback.
Speech Mobility developed the Evatel phone system for intelligent and secure communications.
Would you like to receive text messages on your office number? You can with Evatel telephony. Give only your work phone number. Your private cell number remains private. Your text messages show your business number. Not on your private cell phone number.