3 Tech Secrets Great Real Estate Agents Use!
The enemy of good is great - Jim Collins, author of Good to Great
We have been in the business of helping real estate agents boost their productivity for a while now and have learned many tips worth sharing along the way. If your goal is to be a good real estate agent, this is not for you.
1. Update your website content several times a week.
Post news, add blog posts, include customer testimonials...anything that shows a potential lead that you are active and ready to do what is needed to get the job done!
Proof?
The majority of good real estate agents making 30 to 50K a year update their website an average of once a month, while the majority of those making over 100K a year did it several times weekly.
2. Spend money to make money.
The best phones and apps won’t just help you answer messages quicker. They will help organize your mind and clear your thoughts towards making great decisions.
Proof?
Less than 25% of good real estate agents making 50 to 100K a year spend 2,500 $ a year or more on communication devices and applications, while over 50% of great real estate agents do this !
The logic is simple: Picture all the advantages you get using a phone system that is tailored to real estate agents. A good real agent stuck in traffic listens to music; a great one answers voicemails and calls business contacts. A good real estate agent takes notes while on a phone call; a great one has the call automatically recorded, and thus can focus on closing the deal. A good real estate agent may feel burned out from non stop calls, but grinds 24/7 and does his best to close deals; a great one uses call filtering technology to rest properly to be able to make all the right choices to close deals.
3. Use Social Media to Generate Leads
Proof?
Over 82% of great real estate agents making over 100K a year had a Youtube and Twitter account, while less than 70% of good real estate agents making 50 to 100K a year did. According to a large study done at New York University, there’s a positive correlation between a person's decision to buy a house, and using social media towards making that decision. More and more people are using social media to communicate on a daily basis. If you are not marketing on social media, you are losing a world of opportunities (especially among the younger generations).
There’s no guarantee that these tips will get you more clients. However, if you’re unsatisfied with just being good, following the footsteps of giants in the industry like Century 21 is worth a try.
References:
- https://realestateagentu.com/5-habits-of-the-most-successful-real-estate-agents/
- https://www.adweek.com/brand-marketing/how-mullen-brought-century-21-21st-century-fun-fast-social-ads-158224/
- https://magazine.realtor/daily-news/2017/03/07/study-social-networks-influence-home-buyers
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